Departmental Thesis Requirements

The thesis must be completed in a written research article-based format

How does the Honors Thesis relate to other aspects of the major, like a Capstone Project?

The Honors thesis is an original research project and should not be based on existing coursework. Theory and methodology applied in the Honors thesis is related to multiple marketing core courses and electives.

Additional Information for Students

Students should start the process early, ideally by the summer before their final year, and complete CITI training. A Marketing Honors Undergraduate Thesis involves conducting primary research on a specific marketing question. Unlike a literature review or report, it requires you to develop and answer a research question by collecting and analyzing data through surveys, interviews, experiments, or by using data from a publicly available database. Honors students are encouraged to start thinking about possible research questions early in the process.