Thesis format

The thesis must be completed in a written research article-based format

Who is eligible to be a faculty thesis mentor?

Both career-line and tenure-line faculty are eligible to be thesis mentors. If a faculty mentor leaves the University, the student should contact the Departmental Honors Liaison for assistance.

Are collaborative theses permitted?

A collaborative thesis is one where an Honors student works with one or more collaborators on the thesis.

Collaborative theses are not permitted.

Are joint theses permitted?

A joint thesis is a single thesis that satisfies the requirements of multiple majors.

Joint theses are permitted provided that the thesis meets the expectation of conducting original research related to the field of marketing

How does the Honors Thesis relate to other aspects for the major?

The Honors thesis is an original research project and should not be based on existing coursework. Theory and methodology applied in the Honors thesis is related to multiple marketing core courses and electives.

Additional information for students

Students should start the process early, ideally by the summer before their final year, and complete CITI training. A Marketing Honors Undergraduate Thesis involves conducting primary research on a specific marketing question. Unlike a literature review or report, it requires you to develop and answer a research question by collecting and analyzing data through surveys, interviews, experiments, or by using data from a publicly available database. Honors students are encouraged to start thinking about possible research questions early in the process.